How Rupert Works – Step by Step from Curious About Price to Sold Home

You're thinking about selling – but don't want to commit to an agent too early. You want to know what you can get for your home, what it costs to hire a good agent, and whether it's possible to get the fee down without compromising on service.

That's exactly what Rupert is built for.

What Is Rupert, Really?

Rupert is not a brokerage. Rupert is your shortcut to a better broker deal.

Short version:

1. You register your property (free, no commitment).
2. Rupert matches you with a selected agent who has already agreed to a lower fee.
3. You save about 1/3 of the broker fee – without having to negotiate yourself.

Step by Step: How It Works

Step 1: Register Your Property

It takes about 2 minutes. You enter:

• Address and type of property (apartment, house, townhouse, etc.)
• Approximate value (if you have a sense)
• Time horizon – when do you want to sell?
• What you're most worried about: fee, choosing the wrong agent, the process

You're not committing to anything. No agent contacts you until you're ready.

Step 2: Rupert Analyzes and Matches

Based on your property and situation, Rupert matches you with one or a couple of selected agents:

• They are active in your area
• They have documented track record (sold properties, ratings)
• They have already agreed to lower their fee by about 1/3 for sellers through Rupert

Step 3: Meet the Agent – On Your Terms

Now you can focus on what matters:

• Personal chemistry
• Strategy for your sale
• Security and communication

The fee is already set. You don't need to negotiate.

Step 4: Sign a Contract – or Decline

If you like the agent, you move forward. If not, it costs nothing to say no.

Rupert never charges you as a seller.

What's Free – and What Costs?

• Register property: Free
• Get agent suggestions: Free
• Decline: Free
• Fee to the agent (upon completed sale): About 1/3 lower than normal

How Rupert Makes Money: The agent pays Rupert a small compensation for each customer who comes through the platform. That's why Rupert can offer you a reduced fee – the agent has already factored in the cost of getting a qualified lead.

Why Do Agents Choose to Work with Rupert?

A common question. The answer is simple:

• Finding sellers costs money – ads, door-knocking, free services.
• Rupert sends qualified leads: sellers who actually want to sell soon.
• For the agent, it's worth lowering the fee somewhat to avoid spending time on unbooked valuations and cold calls.

It's a win-win: the agent gets more deals. You pay less.

Typical Case: What It Can Look Like

Anna, Stockholm – Apartment

• Estimated value: 4,200,000 SEK
• Normal fee in the area: ~75,000 SEK
• Fee through Rupert: ~50,000 SEK
• Savings: ~25,000 SEK

Anna didn't have to call around and compare. Rupert matched her with an agent who had sold several apartments in her neighborhood. She could focus on preparing the apartment – not on negotiating the fee.

Erik, Gothenburg – House

• Estimated value: 5,800,000 SEK
• Normal fee in the area: ~95,000 SEK
• Fee through Rupert: ~63,000 SEK
• Savings: ~32,000 SEK

Erik wasn't sure if he even wanted to sell. Through Rupert, he got a concrete agent proposal and a clear fee – and could make an informed decision without feeling pressured.

Frequently Asked Questions

Do I have to sell to use Rupert? No. You can register, get a proposal, and then decide. No commitment.

Can I choose any agent I want? You choose among the agents Rupert recommends – those who have accepted the terms and are active in your area.

Does Rupert work throughout Sweden? We're expanding gradually. Register and you'll find out if we have agents in your area.

What happens if I don't like the agent suggestion? You decline. It costs nothing.

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Ready to see what you can save? Register your property on Rupert – free and without commitment.

Subject to any errors or omissions.