Guide: How to Choose the Right Agent – and the Right Fee – with Rupert as Your Shortcut

Choosing an agent is one of the most important financial decisions you make in a property transaction. The right agent can boost your final price by hundreds of thousands of kronor – the wrong agent can cost you just as much. Here's a practical guide to choosing the right agent, assessing fees, and how Rupert makes the job easier by having already done much of the selection and price negotiation for you.

Step 1: Understand What's Actually "Normal" in Your Area

Before you even talk to agents, you should know roughly:

• Common fee levels in kronor and percentage where you live.
• Whether your property is "easy" or "demanding" to sell (house vs apartment, city vs countryside).

As a rule of thumb:

• Apartments: around 2–3% of final price, about 40,000–75,000 SEK.
• Houses: often 3–4%, about 55,000–90,000 SEK.

Step 2: Meet at Least Two Agents – But Compare the Right Things

When you meet agents, forget general phrases like "we have many interested buyers." Focus instead on:

• How many properties have you sold in this area in the last 12 months?
• What was the average time on market?
• How often did you exceed the asking price?
• What's your strategy for my specific property?

Write down the answers – gut feeling isn't enough when it involves hundreds of thousands of kronor.

Step 3: Ask the Uncomfortable Questions About Fees

Good questions to ask:

• Which fee model do you suggest – and why that one?
• What will the fee be in kronor, at a likely final price?
• What's included, and what costs extra? (Staging, extra ads, drone photos.)
• What can you do if I think the fee is too high?

This is where it's easy to feel uncomfortable. Many sellers take a step back – and pay "list price."

Step 4: Let Rupert Handle the Fee

With Rupert, you don't have to spend time comparing fees and negotiating without knowing what's reasonable.

Here's how it works:

1. Rupert selects agents who have already:

   • proven themselves in their area
   • accepted a preferential fee (about 1/3 lower) for sellers through Rupert

2. You get a clear quote through Rupert from the selected agent: "Normal fee for similar sales is about X SEK. Through Rupert, you pay about Y SEK."

3. You can still ask all your questions about strategy and personality – but you skip the negotiation game.

Step 5: Use This Checklist Before Signing

Before you sign:

• Does it feel right?
• Do you understand exactly what the agent costs at different final prices?
• Do you know if the contract is with or without exclusivity, and for how long?
• Is the agreed discount clearly stated in the contract?

If you're using Rupert:

• Does the fee match what Rupert presented?
• Has the agent confirmed that you're coming through Rupert (so the discount applies)?

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Want a head start going into the agent meeting – on both price and selection? Register your property on Rupert and you'll be matched with a selected agent who has already agreed to a preferential fee.

Subject to any errors or omissions.